Tour operator Thomas Cook has been greeting holiday makers at Gatwick, Birmingham, Manchester and Nottingham East Midlands with a free supply of buggies.
Families returning from the Egyptian resort of Sharm el Sheikh faced stringent baggage restrictions, meaning they had to leave their pushchairs behind. So Thomas Cook UK's Customer Experience team came up with the family friendly initiative aimed at giving customers with little ones one less thing to worry about upon their return.
The team linked in with Thomas Cook Airlines to gauge from flight manifests the number of families with babies and toddlers flying back to the UK. The team then contacted popular baby store, Kiddicare, who donated pushchairs to every family that needed one at their arrival airport - free of charge.
"We were more than happy to support the initiative and help the returning families in any way we could," said Jonathan Bird, Head of PR at Kiddicare.com
The company has purchased more than enough pushchairs to continue offering them to families over the course of the week, with the Customer Experience team continuing to work closely with the airline to make sure there are enough of these available at each arrival airport for every return flight.
"I'm incredibly proud of the team's efforts over the last few days, ensuring that every family that needed a buggy received one - on us," said Kathryn Darbandi, Director of Retail and Customer Experience, Thomas Cook UK & Ireland. "The reaction has been incredibly positive, with our customers delighted to receive a buggy and have one less thing to worry about."
Have you been affected by this, or do you know anyone who has? How grateful were they to Thomas Cook for providing them with a buggy? Let us know in the comments below.