Last January we reported on the innovative initiative from Gatwick Airport to provide a number of basic strollers for passengers to use within the airport. You can read the article here. Here at Pushchair Expert, we thought that it was a great idea but we did question within the office about whether these strollers would go walkabouts. Less than 12 months later, this sadly appears to have been the case.
The idea behind the initiative was that families could use a stroller during the walk from planes to the baggage halls. For anyone who has been on a long haul flight and has an anxious and tired little one they have had to carry whilst enroute to collect your own pushchair, it is easy to understand how this would be an absolute Godsend. However, the idea has backfired. 200 out of the 260 strollers ordered have in fact been stolen. The stroller is not particularly expensive (similar strollers retail for less than £50) – Gatwick have used a Mothercare Nanu Stroller and although not designed in a particularly recognisable pattern, they are the same shade of blue as Gatwick’s logo.
Gatwick Airport was asked to comment on the
current lack of courtesy strollers. A spokesperson said that every effort was
being made to continuously replenish the stock of pushchairs, when staff
realise some have gone missing, to make sure they don’t completely run out.
Gatwick Airport had tried to help parents, yet it seems that a small minority of parents decided that it was OK to help themselves to one of the strollers. We just hope that they are not stranded at an airport next time with a screaming baby and a heavy bag, with a long walk to the baggage reclaim ahead of them.
Is there any doubt as to why more airports have not embraced this initiative when this is what happened? Let us know your thoughts below – good initiative or ill-judged?