We're live today at a festive Jaguar Stratstone in Mayfair, London, for the launch of the Britax Römer DUALFIX i-SIZE and will be getting - and sharing - an exclusive insight into this brand-new car seat's stand-out features.
We're chatting to Senior Technical and Training Manager Mark Bennett from Britax Römer at 11am and asking him all your questions so be sure to join us on our Facebook page then.
As we'd expect from the company that helped to introduce seat belts, infant car seats and car seat safety legisation - and invent the ISOFIX system too - safety is the number one priority with the DUALFIX i-SIZE. As Mark has just explained in that fascinating Facebook Live session with Pushchair Expert, Britax Römer has gone above and beyond the i-Size requirements to create a seat with superior side impact protection in the integrated SICT element, along with the company's patented Pivot Link System, which directs the initial force of any impact downwards into the vehicle seat, significantly reducing the risk of head and neck injury, and several further features for enhanced protection and stability on the road. We take a closer look at exactly what the DUALFIX i-SIZE offers here.
In recent years, Britax Römer has been busy adding plenty of style to the safety and substance it has always delivered - and that is very much in evidence here today. The DUALFIX i-SIZE comes in nine lovely colourways, from a grown-up, understated Olive Green to a deep Moonlight Blue, an ultra-pretty Wine Rose, denim-look Blue Marble and clean, classy Sand Marble.
The mums we've been talking to at the event certainly agree.
Julie with 18-month-old Martha said: "The first thing I liked was the upholstery - it's gorgeous! Definitely not your average car seat."
Zoe with baby Isabella said: "It's one of the safest car seats on the market - and it actually looks cool!"
For those who fancy themselves as designers, there's a fantastic graffiti wall, where guests can get creative with a blank outline of a DUALFIX i-SIZE, digitally adding colours, patterns and full-on pictures. What colour combos would you choose for your family's car seats if you had a completely free rein? Let us know!
Another popular innovation on site is virtual reality headsets, which allow guests to take a journey from a child's eye view, from mummy's smiling face as she secures the harness through the smooth rotation to a rear-facing position, to the scene out of the back window - with a scattering of daydreamed unicorns, sparkling wands, rainbows and blushing clouds for good measure!
It fits perfectly with the tone of the day - fun, intriguing and extremely informative all at once. The launch of the Britax Römer DUALFIX i-SIZE has come packed with expertise - and Christmas cheer. Look out for our video of the event, coming very soon, and for the car seat itself, available to pre-order now and to own from January 2018.