Whether you are a new parent or you are looking to upgrade your pushchair, the pushchair market can be a daunting and confusing one. We at Pushchair Expert will always provide you with the most thorough and up-to-date reviews, but sometimes there is nothing better than getting a hands on and that is where The Baby Show comes in.
This weekend sees the UK's number.1 pregnancy and parenting event at London's Olympia, with over 30 of the biggest pushchair brands on hand to exhibit their latest trends and innovations.
We've spent today assessing the pushchairs, car seats and accessories at the Show. If you want to be in-the-know, here are our highlights…
iCandy launching the new Peach
Stokke rolling out their new Winter Kits
Mamas & Papas unveiling their new collaboration with Liberty London. The London boutique has designed exclusive fabrics combining the iconic Caesar and Ares prints for the Urbo2, the Armadillo and Armadillo Flip XT. Featuring a deep navy blue and majestic peacock feathers, these pushchairs will really make you stand out from the crowd.
Helena Starling, Brand Marketer at Mamas and Papas, talks us through this exciting collaboration. "This is the first time Liberty have collaborated with a childswear and pushchair manufacturer," she said. "This exclusive patterns are simply beautiful and unique and really help to emphasise our iconic pushchair range."
But the show isn't just about new releases and trends, it is also an opportunity for parents to come and test a vast array of pushchairs. London retailer Peppermint has an extensive collection and you can see helpful demonstrations and most importantly give the pushchairs a go.
We caught up with Sarah and Adam Darcy, who are 32 weeks pregnant and looking for their new pushchair. "Peppermint have so many brands," explained Sarah, "and it gives us a great opportunity to look at all of the brands together."
"It gives us a chance to give a side-by-side comparison to," said Adam. "It's proved really helpful to us."
"The Baby show gives us a great opportunity to emphasize safety," explains Michael from Joie. "We are using this event to highlight safety points like side impact and ERF as we want to encourage parents to keep their children rear facing for longer. If we can educate parents new and experienced about the safety benefits, then it is certainly a step forward in child safety." You can find out more about ERF at www.lookbacklonger.com
Overall, the Baby Show is a great place for parents who are looking to get the latest trends, safety information and great deals. Whether you are in the market for a new pushchair and want to browse all of the stalls, speak to the brands face-to-face and make the best decision for your new pushchair, or are looking for guidance on getting the right car seat for your child and your vehicle, there is something for you. So remember to read our reviews before you go and head to The Baby Show to get your hands on the pushchair at the top of your list.