This month sees big Dutch brand Joolz launch their travel systems into 10 Mothercare stores in the UK. Joolz will also be available to buy from Mothercare’s print catalogue.
Creative Director and owner of Joolz, Emile Kuenen, has said that this is a very exciting and positive move for Joolz to be available from a big British establishment such as Mothercare, and the decision was made based on the rising popularity of Joolz in the UK.
Joolz travel systems are ergonomically designed for both baby and parent, and Mothercare have said how pleased they are to be stocking this brand, believing it will appeal to many of their customers. They will be stocking the Joolz Day Earth collection in Lobster red and Parrot blue as well as the new Studio Collection Gris. The full Joolz range, including the easy to use, matching accessories, will also be available to order in-store. Mothercare believe this new addition to their range will be a hugely popular option.
And watch this space – for Joolz hopes to expand its Mothercare range later in 2014! Which Joolz items would you like to see on the shelves of Mothercare?
Are you a Joolz fan? Are you pleased to see this iconic brand now available in Mothercare stores? Which is your favourite?