Premium pushchair brand, Joolz, has launched a new toy. Not a brand to follow what others do, the range is a bit different; they are made out of upcycled materials!
As part of their new Joy collection; Ed the Elephant is a cute, cuddly animal, made out of 100% up-cycled fleeced footmuffs, from previous Joolz collections.
Ed the Elephant is the latest innovation from the eco-friendly Dutch company. All of their pushchairs come in reusable boxes, which can be recycled into practical and beautiful products, from a lampshade to a bird house or a chair.
Also, once you register your Joolz pushchair online, they will plant a tree in the Joolz Birth Forest, situated in Colombia, South America.
We like the ethics of this company.You can find out more about Joolz and the Positive Design initiative on their website.