Brothers Bradley and Warren Appel created iCandy in 2005 after gaining invaluable experience from their grandfather Charles, who founded a fashion company in 1933.
That background certainly shows. The firm uses British workmanship and aeronautical technologies to create their products. The standard of engineering and the lavish fabrics are something you might expect to see in first class on an airline. It's a very pleasant surprise to find them in a pushchair design – but it's certainly not something we're complaining about.
There are seven iconic pushchairs in the iCandy range. They all boast their own fantastic features in addition to the outstanding build quality, plush fabrics, and aesthetic appeal. It's not just down to the materials though. You can expect a smooth comfortable ride for you and your tot (or tots - there are tandems available to transport two little treasures), all-round suspension and a large shopping basket to name a few. And with seven models there's lots of choice.
In a recent iCandy survey, 82% of customers said that they would like to see the iCandy brand sold directly online. Following that very clear response, iCandy has just announced the launch of a brand new online store. iCandyworld.com has developed from an online look-book to a fully fledged e-commerce site housing the latest collection from this top-flight pushchair brand.
The online shop will act as iCandy's ‘digital flagship store' and will house the complete iCandy Collection as well as special editions and the much-anticipated Peach 3 range. The ‘Shop iCandy' function will serve the UK before being rolled out internationally in the future.
So, what are you waiting for? If you can't decide on which model to choose there is a handy overview to compare the full range on their website. You just need to decide on the colour and you are ready to become the next style icon in town!