A new study conducted by car insurer AXA has shown that nearly three-in-five British parents have had a near miss in the past, with 44% of those being caused by children arguing in the back seat.
The study of 1,500 parents revealed that 59% of parents have narrowly avoided an accident on the road, with 46% confessing to have been in a close shave in the last 3-12 months. Almost one-in-three (33%) admitted that their near miss could have resulted in serious injury, with a further 14% claiming the crash could have caused a fatality.
Figures show that 36% of near misses happen on a shopping trip, while 21% happen whilst on the school run.
The biggest distraction, causing 44% of near collisions, was children arguing in the back seat. Aside from arguing, other child distractions include singing songs (15%), trying to stop a tantrum (12%), handing them refreshments (8%) and trying to get a child back in their seat or put their straps back on.
Other distractions included;
Mobile phones ringing (28%)
Sat Navs (18
Back seat drivers (14%)
James Barclay, Head of Product Management at AXA, shared his concerns about the findings. : "It's incredibly worrying that so many parents get distracted in the car, trying to keep their children entertained."
The research forms part of a wider campaign launched by AXA to raise awareness and improve understanding of the latest car seat legislation laws. In March 2015, the government amended the existing child car seat laws to incorporate the use of i-Size approved seats. These are designed to keep children rearward facing up to 15 months old, which studies have shown, is safer for your child (read our guide to i-Size). AXA decided to conduct the survey after it was found that nine out of ten parents were unaware of the correct car seat legislation.
AXA has teamed up with Julia Bradbury to offer some top tips for keeping children entertained.