When first opening the pillow I was impressed with its appearance, the simplistic design looks great. It's good quality material and seems durable. The pillow is really comfy.

Yes, the pillow is firm to support baby's weight. It holds its shape throughout.

Personally I find little one is a little high during feeding due to the thickness of the cushion meaning I have to squash it down a little for him while feeding. He is a small baby though so for bigger babies it's probably the right height! 

I love the design. It's simplistic so not too ‘rowdy'. My boy often sits staring at it due to its black on white contrast which is good for his eyes.

The pillow is really easy to clean. My little one has reflux so we've had a few accidents but a quick unzip and wash and it looks as good as new. For smaller marks a wipe with a damp cloth seems to do the job. The cover isn't too thick either so dries in no time.

The pillow is perfect for tummy time and just propping the little one up. Finn will happily sit in the pillow observing so I can finally enjoy a cup of tea while it's still hot!

Yes.