{"title":"Breastfeeding","description":"\u003cp\u003eOur breastfeeding essentials are designed to support you throughout your breastfeeding journey. From breast pumps to nursing pads and practical accessories, we offer everything you need for comfortable and convenient feeding, whether you're at home or out and about.\u003c\/p\u003e","products":[{"product_id":"lorelli-single-electric-breast-pump-daily-comfort-white","title":"Lorelli Single Electric Breast Pump Daily Comfort – White","description":"\u003cp\u003eExperience effortless breastfeeding with the \u003cstrong\u003eLorelli Electric Breast Pump Daily Comfort\u003c\/strong\u003e. 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This supports a natural feeding experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTextured Surface:\u003c\/strong\u003e Featuring a dimpled, BPA and BPS-free surface, the shields allow airflow between your baby's skin and the shield, ensuring a more pleasant nursing experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSterilisable Case:\u003c\/strong\u003e The included travel case doubles as a steriliser, making it easy to clean and store the nipple shields. Simply add water and pop it in the microwave for quick sterilisation in just 3 minutes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eProduct Details:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e W5 x H9 x D12cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 20 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e SkinSoft silicone, BPA \u0026amp; BPS-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Small – 17mm (based on the width of mum’s nipple)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eBox Includes:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e2x MAM Nipple Shields (Size 1 - Small, 17mm)\u003c\/li\u003e\n\u003cli\u003e1x Sterilisable Travel Case\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe MAM Nipple Shields provide short-term breastfeeding support, allowing babies to latch on more easily while still feeling connected to their mum. These shields are perfect for smaller nipples and should be used after consulting with a midwife or nursing specialist to ensure they are the right fit for your breastfeeding journey.\u003c\/p\u003e\n\u003ch5\u003eProduct Benefits:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Teat:\u003c\/strong\u003e Soft and familiar to newborns.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative Shape:\u003c\/strong\u003e Encourages natural bonding during feeding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSterilisable Travel Case:\u003c\/strong\u003e Convenient and hygienic storage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable Design:\u003c\/strong\u003e Ensures airflow and skin contact, enhancing your baby's nursing experience.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MAM","offers":[{"title":"Default Title","offer_id":49539129966933,"sku":"BSR5297O","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/51rsTq-bGiL._AC_SL1500__1.png?v=1726655834"},{"product_id":"mam-breast-protector-nipple-shields-twin-pack-case-medium-size-2-20mm","title":"MAM Breast Protector Nipple Shields Twin Pack \u0026 Case – Medium (Size 2 \/ 20mm)","description":"\u003cp\u003eThe MAM Breast Protector Nipple Shields offer an effective solution for new mums facing challenges with breastfeeding. Designed with SkinSoft silicone, these shields provide a natural, comforting feel that closely resembles a mother’s skin, helping babies relax and latch more easily. The innovative, slim design allows for maximum skin contact, enabling babies to feel and smell their mum's skin, maintaining that close bond even with a nipple guard in place.\u003c\/p\u003e\n\u003cp\u003eThe BPA and BPS-free nipple shields feature a textured, dimpled surface, ensuring optimal airflow between the shield and baby’s delicate skin, promoting comfort during feeding. These nipple shields are made from ultra-thin silicone to protect sensitive nipples and make breastfeeding a less stressful experience for both mum and baby.\u003c\/p\u003e\n\u003ch5\u003eKey Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone Teat\u003c\/strong\u003e: SkinSoft silicone mimics the softness of skin, familiar and comforting for babies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComforting Material\u003c\/strong\u003e: Made from very thin silicone for maximum skin contact and a gentle experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInnovative Shape\u003c\/strong\u003e: Designed to allow baby to feel and smell mum's skin, fostering a stronger connection during breastfeeding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTextured Surface\u003c\/strong\u003e: The dimpled surface allows airflow between the shield and baby’s skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel Case\u003c\/strong\u003e: Includes a sterilisable storage box. Simply add water and microwave for 3 minutes to sterilise.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\n\u003cstrong\u003eProduct Details\u003c\/strong\u003e:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNipple Shield Size\u003c\/strong\u003e: Medium, suitable for medium-sized nipples (20mm width).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack Contents\u003c\/strong\u003e: 2 MAM Nipple Shields, sterilisable case.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackage Dimensions\u003c\/strong\u003e: 11.6 x 8.7 x 6.5 cm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Weight\u003c\/strong\u003e: 20g.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterials\u003c\/strong\u003e: BPA and BPS-free, SkinSoft silicone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for mums looking for short-term support with breastfeeding, these nipple shields help make feeding more comfortable, while also encouraging your baby's natural feeding behaviours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant Note\u003c\/strong\u003e: Consult a midwife or lactation consultant before using nipple shields to ensure they are the right choice for you.\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Default Title","offer_id":49539164733781,"sku":"BSR5297T","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/51CZfQcg0bL._AC_SL1500__1.png?v=1726656498"},{"product_id":"mam-disposable-breathable-breast-pads-30-pack","title":"MAM Disposable Breathable Breast Pads - 30 Pack","description":"\u003cp\u003eThe MAM Disposable Breathable Breast Pads are an essential solution for breastfeeding mums, designed to keep clothing dry and provide all-day comfort. These breast pads are anatomically shaped for a perfect fit, ensuring discreet protection with their ultra-thin design. Featuring a super absorbent core, they quickly absorb moisture, leaving you dry and confident.\u003c\/p\u003e\n\u003cp\u003eKey features include a breathable outer layer that allows air circulation, promoting skin health and preventing irritation. The soft fleece lining prevents the pads from sticking to the skin, while the adhesive strip ensures they stay securely in place inside your bra, offering maximum absorbency for both day and night use.\u003c\/p\u003e\n\u003cp\u003eEach pack contains 30 pads, offering ongoing comfort and dryness throughout your breastfeeding journey.\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch5\u003eKey Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eAnatomically designed for a perfect fit\u003c\/li\u003e\n\u003cli\u003eBreathable outer layer for added comfort\u003c\/li\u003e\n\u003cli\u003eSoft fleece to prevent sticking to the skin\u003c\/li\u003e\n\u003cli\u003eAdhesive strip for secure hold\u003c\/li\u003e\n\u003cli\u003eSuper absorbent core for full protection\u003c\/li\u003e\n\u003cli\u003eInvisible under clothing due to its thin material\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese breast pads are ideal for ensuring that breastfeeding mums stay dry, comfortable, and confident throughout the day and night.\u003c\/p\u003e","brand":"MAM","offers":[{"title":"Default Title","offer_id":49539308454229,"sku":"BSR5296","price":7.69,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/MAM-Breast-Pads-30-pack.png?v=1726657572"},{"product_id":"vital-baby-ultra-comfort-breast-pads-56-pack","title":"Vital Baby Ultra Comfort Breast Pads - 56 Pack","description":"\u003cp data-start=\"93\" data-end=\"293\"\u003eDisposable breast pads for comfort and confidence. Designed to keep you dry and comfortable day and night, these \u003cstrong\u003eVital Baby breast pads\u003c\/strong\u003e provide discreet protection with a super-absorbent design.\u003c\/p\u003e\n\u003ch5 data-start=\"295\" data-end=\"313\"\u003eKey Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"316\" data-end=\"369\"\u003eSuper absorbent core holds up to 20x its own weight\u003c\/li\u003e\n\u003cli data-start=\"372\" data-end=\"429\"\u003eContoured, stay-in-place fit for comfort and discretion\u003c\/li\u003e\n\u003cli data-start=\"432\" data-end=\"470\"\u003eQuilted comfort layer keeps skin dry\u003c\/li\u003e\n\u003cli data-start=\"473\" data-end=\"510\"\u003eSuitable for both day and night use\u003c\/li\u003e\n\u003cli data-start=\"513\" data-end=\"547\"\u003eIndividually wrapped for hygiene\u003c\/li\u003e\n\u003cli data-start=\"550\" data-end=\"579\"\u003eBPA, Latex \u0026amp; Phthalate free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"581\" data-end=\"869\"\u003eBreast pads are an everyday essential for many new mums, helping to manage natural leaks as your body regulates milk supply. These disposable pads are ultra-absorbent, drawing moisture away from the skin to keep your breasts and nipples dry and comfortable throughout the day and night.\u003c\/p\u003e\n\u003cp data-start=\"871\" data-end=\"1136\"\u003eWith a contoured shape and discreet design, the pads stay in place securely without crinkling, ensuring a natural fit under clothing. The quilted comfort layer adds softness against the skin, while adhesive tabs keep the pads positioned correctly inside your bra.\u003c\/p\u003e\n\u003cp data-start=\"1138\" data-end=\"1362\"\u003eEach pad is individually wrapped for maximum hygiene, making them easy to carry in your bag and simple to use on the go. Perfect for both day and night use, they’re a practical, comfortable solution for breastfeeding mums.\u003c\/p\u003e\n\u003ch5 data-start=\"1364\" data-end=\"1385\"\u003eCleaning \u0026amp; Care\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"1388\" data-end=\"1416\"\u003eThis product is single use\u003c\/li\u003e\n\u003cli data-start=\"1419\" data-end=\"1486\"\u003eFor hygiene and comfort, breast pads should be replaced regularly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1488\" data-end=\"1570\"\u003e\u003cstrong data-start=\"1488\" data-end=\"1510\"\u003eSize \u0026amp; Dimensions:\u003c\/strong\u003e 76mm x 156mm\u003cbr data-start=\"1523\" data-end=\"1526\"\u003e\u003cstrong data-start=\"1526\" data-end=\"1551\"\u003eIncluded in the pack:\u003c\/strong\u003e 56 x breast pads\u003c\/p\u003e","brand":"Vital Baby","offers":[{"title":"Default Title","offer_id":51308509135189,"sku":"BSR16302","price":5.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/BP.jpg?v=1755789685"},{"product_id":"fraupow-wearable-breast-pump","title":"Fraupow Wearable Breast Pump","description":"\u003cp data-start=\"155\" data-end=\"524\"\u003eThe \u003cstrong data-start=\"159\" data-end=\"191\"\u003eFraupow Wearable Breast Pump\u003c\/strong\u003e is designed for modern parents who need flexibility, comfort and performance without being tied to a wall socket or pump station.\u003c\/p\u003e\n\u003ch5 data-start=\"155\" data-end=\"524\"\u003eKey Features: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"2946\" data-end=\"3022\"\u003eHands-free, wearable breast pump designed to fit discreetly inside the bra\u003c\/li\u003e\n\u003cli data-start=\"3025\" data-end=\"3086\"\u003eFour pumping modes: Massage, Expression, Lactation and Auto\u003c\/li\u003e\n\u003cli data-start=\"3089\" data-end=\"3158\"\u003eTwelve intensity levels for a fully personalised pumping experience\u003c\/li\u003e\n\u003cli data-start=\"3161\" data-end=\"3205\"\u003ePowerful yet gentle suction up to 300 mmHg\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3244\" data-end=\"3282\"\u003eLarge 180ml milk collection capacity\u003c\/li\u003e\n\u003cli data-start=\"3285\" data-end=\"3331\"\u003eFull LED touch screen with battery indicator\u003c\/li\u003e\n\u003cli data-start=\"3334\" data-end=\"3397\"\u003eUSB Type-C rechargeable battery with up to 100 minutes of use\u003c\/li\u003e\n\u003cli data-start=\"3400\" data-end=\"3436\"\u003eAutomatic 20-minute shut-off timer\u003c\/li\u003e\n\u003cli data-start=\"3439\" data-end=\"3470\"\u003eMade from food-grade silicone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"155\" data-end=\"524\"\u003eCreated by mums, for mums, it allows milk expression to fit seamlessly around everyday life – whether that means working, caring for other children, or simply enjoying a moment of freedom while pumping.\u003c\/p\u003e\n\u003cp data-start=\"526\" data-end=\"965\"\u003eLightweight, discreet and completely wire-free, the Fraupow pump sits comfortably inside the bra, making hands-free pumping genuinely practical. Weighing just \u003cstrong data-start=\"685\" data-end=\"693\"\u003e218g\u003c\/strong\u003e, it is lighter than leading alternatives, reducing pressure and fatigue during longer sessions. Despite its compact size, it features a generous \u003cstrong data-start=\"839\" data-end=\"862\"\u003e180ml milk capacity\u003c\/strong\u003e, allowing parents to express more milk in one go without needing to pause to empty the collection cup.\u003c\/p\u003e\n\u003cp data-start=\"967\" data-end=\"1511\"\u003eAt the heart of the Fraupow pump is advanced \u003cstrong data-start=\"1012\" data-end=\"1045\"\u003eair-pressure pulse technology\u003c\/strong\u003e, designed to closely mimic a baby’s natural feeding rhythm. This ensures milk is expressed efficiently while remaining gentle on sensitive skin. With \u003cstrong data-start=\"1196\" data-end=\"1218\"\u003efour pumping modes\u003c\/strong\u003e – Massage, Expression, Lactation and Auto – and \u003cstrong data-start=\"1267\" data-end=\"1301\"\u003e12 adjustable intensity levels\u003c\/strong\u003e, users can fine-tune every session to suit their body, milk flow and comfort levels. This adaptability recognises that every breastfeeding journey is unique, and what works one day may need adjusting the next.\u003c\/p\u003e\n\u003cp data-start=\"1513\" data-end=\"1887\"\u003eComfort is further enhanced by the inclusion of \u003cstrong data-start=\"1561\" data-end=\"1583\"\u003eseven flange sizes\u003c\/strong\u003e, helping to achieve a personalised fit that supports effective expression while reducing the risk of discomfort or irritation. A full LED touch screen makes switching modes and adjusting suction simple and intuitive, while the built-in battery level indicator ensures there are no surprises mid-session.\u003c\/p\u003e\n\u003cp data-start=\"1889\" data-end=\"2176\"\u003eThe USB-C rechargeable battery provides up to \u003cstrong data-start=\"1935\" data-end=\"1966\"\u003e100 minutes of pumping time\u003c\/strong\u003e on a full charge, making it ideal for use at home or on the move. A built-in \u003cstrong data-start=\"2044\" data-end=\"2076\"\u003e20-minute automatic shut-off\u003c\/strong\u003e offers reassurance and prevents over-pumping, allowing parents to relax and focus on their routine.\u003c\/p\u003e\n\u003cp data-start=\"2178\" data-end=\"2661\"\u003eBeyond the product itself, Fraupow places a strong emphasis on ongoing support. The brand is proudly run by women, for women, and every Fraupow Wearable Pump includes \u003cstrong data-start=\"2345\" data-end=\"2392\"\u003efree access to qualified UK midwife support\u003c\/strong\u003e, available right through to a baby’s first birthday. Customers also receive access to a \u003cstrong data-start=\"2481\" data-end=\"2516\"\u003efree online baby feeding course\u003c\/strong\u003e, written and presented by medical professionals including Midwife Marley and IBCLC Miriam Feeney, offering expert guidance whenever it’s needed.\u003c\/p\u003e\n\u003cp data-start=\"2663\" data-end=\"2920\"\u003eThis thoughtful combination of intelligent design, clinical insight and real-world support has earned the Fraupow Wearable Pump multiple industry awards, consistently recognised by parents and professionals alike for its comfort, performance and innovation.\u003c\/p\u003e\n\u003ch5 data-start=\"3714\" data-end=\"3728\"\u003eHow to Use\u003c\/h5\u003e\n\u003cp data-start=\"3729\" data-end=\"4166\"\u003eFully charge the motor pump for at least 2.5 hours before first use. Sterilise and dry all pump parts, then assemble according to the instruction manual or demonstration video. Position the nipple centrally within the flange tunnel and secure the pump inside the bra. Power on, select the desired mode and adjust the intensity to a comfortable level. The pump holds up to 180ml of milk and will automatically switch off after 20 minutes.\u003c\/p\u003e\n\u003ch5 data-start=\"3477\" data-end=\"3496\"\u003eWhat’s Included\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"3499\" data-end=\"3541\"\u003eFraupow motor pump with LED touch screen\u003c\/li\u003e\n\u003cli data-start=\"3544\" data-end=\"3557\"\u003e24mm flange\u003c\/li\u003e\n\u003cli data-start=\"3560\" data-end=\"3577\"\u003eDuck bill valve\u003c\/li\u003e\n\u003cli data-start=\"3580\" data-end=\"3596\"\u003eCollecting cup\u003c\/li\u003e\n\u003cli data-start=\"3599\" data-end=\"3607\"\u003eLinker\u003c\/li\u003e\n\u003cli data-start=\"3610\" data-end=\"3632\"\u003eUSB-C charging cable\u003c\/li\u003e\n\u003cli data-start=\"3635\" data-end=\"3654\"\u003eTwo bra extenders\u003c\/li\u003e\n\u003cli data-start=\"3657\" data-end=\"3676\"\u003eReplacement valve\u003c\/li\u003e\n\u003cli data-start=\"3679\" data-end=\"3707\"\u003eTwo replacement seal rings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fraupow","offers":[{"title":"Default Title","offer_id":52530785976661,"sku":"BSR16424BP","price":59.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/fraupow-wearable-breast-pump-20235_550x_a2779b38-6c18-4d66-83d3-529175b8a9e1.jpg?v=1770715981"},{"product_id":"fraupow-double-wearable-breast-pump","title":"Fraupow Double Wearable Breast Pump","description":"\u003cp data-start=\"234\" data-end=\"574\"\u003eThe \u003cstrong data-start=\"238\" data-end=\"280\"\u003eFraupow Wearable Breast Pump Twin Pack\u003c\/strong\u003e is designed for modern parents who need maximum flexibility, comfort and performance, without being tied to a wall socket or traditional pump station. With two wearable pumps included, it allows for \u003cstrong data-start=\"480\" data-end=\"498\"\u003edouble pumping\u003c\/strong\u003e, helping to reduce pumping time while supporting efficient milk expression.\u003c\/p\u003e\n\u003ch5 data-start=\"576\" data-end=\"593\"\u003eKey Features:\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"596\" data-end=\"657\"\u003eTwin pack includes \u003cstrong data-start=\"615\" data-end=\"655\"\u003etwo hands-free wearable breast pumps\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"660\" data-end=\"731\"\u003eDesigned to fit discreetly inside the bra for true hands-free pumping\u003c\/li\u003e\n\u003cli data-start=\"734\" data-end=\"795\"\u003eFour pumping modes: Massage, Expression, Lactation and Auto\u003c\/li\u003e\n\u003cli data-start=\"798\" data-end=\"867\"\u003eTwelve intensity levels for a fully personalised pumping experience\u003c\/li\u003e\n\u003cli data-start=\"870\" data-end=\"914\"\u003ePowerful yet gentle suction up to 300 mmHg\u003c\/li\u003e\n\u003cli data-start=\"917\" data-end=\"968\"\u003eLarge \u003cstrong data-start=\"923\" data-end=\"966\"\u003e180ml milk collection capacity per pump\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"971\" data-end=\"1030\"\u003eFull LED touch screen with battery indicator on each unit\u003c\/li\u003e\n\u003cli data-start=\"1033\" data-end=\"1105\"\u003eUSB Type-C rechargeable battery with up to 100 minutes of use per pump\u003c\/li\u003e\n\u003cli data-start=\"1108\" data-end=\"1144\"\u003eAutomatic 20-minute shut-off timer\u003c\/li\u003e\n\u003cli data-start=\"1147\" data-end=\"1178\"\u003eMade from food-grade silicone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1180\" data-end=\"1529\"\u003eCreated by mums, for mums, the Fraupow twin pack allows milk expression to fit seamlessly around everyday life. Whether pumping while working, caring for other children, or simply enjoying a moment of hands-free freedom, using two pumps at once can help parents express milk more efficiently and maintain supply with less time spent pumping overall.\u003c\/p\u003e\n\u003cp data-start=\"1531\" data-end=\"2022\"\u003eLightweight, discreet and completely wire-free, each Fraupow pump sits comfortably inside the bra, making hands-free pumping genuinely practical. Weighing just \u003cstrong data-start=\"1691\" data-end=\"1708\"\u003e218g per pump\u003c\/strong\u003e, the twin set remains lighter than many leading wearable alternatives, reducing pressure and fatigue during longer or more frequent pumping sessions. Despite their compact size, each pump offers a generous \u003cstrong data-start=\"1915\" data-end=\"1933\"\u003e180ml capacity\u003c\/strong\u003e, allowing parents to express more milk in one session without needing to pause to empty.\u003c\/p\u003e\n\u003cp data-start=\"2024\" data-end=\"2453\"\u003eAt the heart of each pump is advanced \u003cstrong data-start=\"2062\" data-end=\"2095\"\u003eair-pressure pulse technology\u003c\/strong\u003e, designed to closely mimic a baby’s natural feeding rhythm. This ensures milk is expressed efficiently while remaining gentle on sensitive skin. With four pumping modes and 12 adjustable intensity levels, each pump can be fine-tuned independently to suit individual comfort, milk flow and sensitivity, recognising that every breastfeeding journey is unique.\u003c\/p\u003e\n\u003cp data-start=\"2455\" data-end=\"2872\"\u003eComfort is further enhanced by the inclusion of \u003cstrong data-start=\"2503\" data-end=\"2532\"\u003eseven flange size options\u003c\/strong\u003e, helping to achieve a personalised fit for each breast. A correct fit supports comfort, reduces the risk of irritation and can help improve milk output. The full LED touch screen on each pump makes switching modes and adjusting suction simple and intuitive, while the battery level indicator ensures there are no interruptions mid-session.\u003c\/p\u003e\n\u003cp data-start=\"2874\" data-end=\"3202\"\u003eEach pump features a \u003cstrong data-start=\"2895\" data-end=\"2925\"\u003eUSB-C rechargeable battery\u003c\/strong\u003e, providing up to 100 minutes of pumping time on a full charge. This makes the twin pack ideal for use at home or on the move. The built-in \u003cstrong data-start=\"3065\" data-end=\"3097\"\u003e20-minute automatic shut-off\u003c\/strong\u003e offers reassurance and helps prevent over-pumping, allowing parents to relax and focus on their routine.\u003c\/p\u003e\n\u003cp data-start=\"3204\" data-end=\"3688\"\u003eBeyond the product itself, Fraupow places a strong emphasis on ongoing support. Proudly run by women, for women, every Fraupow Wearable Breast Pump twin pack includes \u003cstrong data-start=\"3371\" data-end=\"3418\"\u003efree access to qualified UK midwife support\u003c\/strong\u003e, available right through to a baby’s first birthday. Customers also receive access to a \u003cstrong data-start=\"3507\" data-end=\"3542\"\u003efree online baby feeding course\u003c\/strong\u003e, written and presented by medical professionals including Midwife Marley and IBCLC Miriam Feeney, offering trusted guidance whenever it’s needed.\u003c\/p\u003e\n\u003cp data-start=\"3690\" data-end=\"3954\"\u003eThis thoughtful combination of intelligent design, clinical insight and real-world support has earned the Fraupow Wearable Breast Pump multiple industry awards, consistently recognised by parents and professionals alike for its comfort, performance and innovation.\u003c\/p\u003e\n\u003ch5 data-start=\"3961\" data-end=\"3975\"\u003eHow to Use\u003c\/h5\u003e\n\u003cp data-start=\"3976\" data-end=\"4428\"\u003eFully charge both motor pumps for at least 2.5 hours before first use. Sterilise and dry all pump parts, then assemble each pump according to the instruction manual or demonstration video. Position each nipple centrally within the flange tunnel and secure the pumps inside the bra. Power on, select the desired mode and adjust the intensity to a comfortable level. Each pump holds up to 180ml of milk and will automatically switch off after 20 minutes.\u003c\/p\u003e\n\u003ch5 data-end=\"3496\" data-start=\"3477\"\u003eWhat’s Included\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-end=\"3541\" data-start=\"3499\"\u003eFraupow motor pump with LED touch screen\u003c\/li\u003e\n\u003cli data-end=\"3557\" data-start=\"3544\"\u003e24mm flange\u003c\/li\u003e\n\u003cli data-end=\"3577\" data-start=\"3560\"\u003eDuck bill valve\u003c\/li\u003e\n\u003cli data-end=\"3596\" data-start=\"3580\"\u003eCollecting cup\u003c\/li\u003e\n\u003cli data-end=\"3607\" data-start=\"3599\"\u003eLinker\u003c\/li\u003e\n\u003cli data-end=\"3632\" data-start=\"3610\"\u003eUSB-C charging cable\u003c\/li\u003e\n\u003cli data-end=\"3654\" data-start=\"3635\"\u003eTwo bra extenders\u003c\/li\u003e\n\u003cli data-end=\"3676\" data-start=\"3657\"\u003eReplacement valve\u003c\/li\u003e\n\u003cli data-end=\"3707\" data-start=\"3679\"\u003eTwo replacement seal rings\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fraupow","offers":[{"title":"Default Title","offer_id":52530803704149,"sku":"BSR16424DBP","price":104.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/fraupow-wearable-breast-pump-double-bundle-2_550x_5ad317cc-03d4-4f07-9dcf-49c24a7671da.jpg?v=1770715981"},{"product_id":"fraupow-viva-pro-wearable-breast-pump","title":"Fraupow Viva Pro Wearable Breast Pump","description":"\u003cp data-start=\"218\" data-end=\"617\"\u003eThe \u003cstrong data-start=\"222\" data-end=\"263\"\u003eFraupow Viva Pro Wearable Breast Pump\u003c\/strong\u003e is Fraupow’s most advanced wearable pump to date, designed for parents who want intelligent technology, powerful performance and discreet comfort all in one sleek, hands-free design.\u003c\/p\u003e\n\u003ch5 data-start=\"218\" data-end=\"617\"\u003eKey Features: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"219\" data-end=\"324\"\u003eAdvanced biomimetic monitoring with infrared technology to measure milk output and respond in real time\u003c\/li\u003e\n\u003cli data-start=\"327\" data-end=\"427\"\u003eIntelligent automatic stop function helps prevent overspill when the milk collector is nearly full\u003c\/li\u003e\n\u003cli data-start=\"430\" data-end=\"523\"\u003eOptional Voice Assist provides audio feedback with 24 spoken prompts for hands-free control\u003c\/li\u003e\n\u003cli data-start=\"526\" data-end=\"587\"\u003eFour pumping modes: Massage, Lactation, Expression and Auto\u003c\/li\u003e\n\u003cli data-start=\"590\" data-end=\"668\"\u003eTwelve intensity levels per mode for a fully personalised pumping experience\u003c\/li\u003e\n\u003cli data-start=\"671\" data-end=\"729\"\u003eHospital-grade suction power ranging from 40 to 300 mmHg\u003c\/li\u003e\n\u003cli data-start=\"732\" data-end=\"801\"\u003eWhisper-quiet motor operating at just 45–50 dB for discreet pumping\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"956\" data-end=\"1030\"\u003eSlim 160ml milk collection cup designed to sit discreetly under clothing\u003c\/li\u003e\n\u003cli data-start=\"1033\" data-end=\"1088\"\u003eIntuitive four-button control system with LED display\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"218\" data-end=\"617\"\u003eCombining hospital-grade suction with smart biomimetic monitoring, the Viva Pro adapts to the body in real time, making pumping more intuitive, efficient and stress-free.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"984\"\u003eFully cordless and tube-free, the Viva Pro sits securely inside the bra, allowing parents to pump hands-free while getting on with everyday life. Its refined, ultra-slim profile makes it easy to wear discreetly under clothing, while the ergonomic milk collector is backed with a soft silicone breast cup that provides a secure, non-slip fit throughout each session.\u003c\/p\u003e\n\u003ch5 data-start=\"986\" data-end=\"1019\"\u003eSmart Biomimetic Monitoring\u003c\/h5\u003e\n\u003cp data-start=\"1020\" data-end=\"1457\"\u003eThe Viva Pro uses advanced \u003cstrong data-start=\"1047\" data-end=\"1092\"\u003einfrared biomimetic monitoring technology\u003c\/strong\u003e to track milk output as pumping progresses. As the milk collector nears capacity, the pump intelligently responds by stopping automatically, helping to prevent overspill without the need to constantly check the pump. A built-in memory function allows users to restart pumping using their previous settings, reducing setup time and making sessions easier to resume.\u003c\/p\u003e\n\u003ch5 data-start=\"1459\" data-end=\"1500\"\u003eVoice Assist for Hands-Free Control\u003c\/h5\u003e\n\u003cp data-start=\"1501\" data-end=\"1885\"\u003eUnique to the Viva Pro is its optional \u003cstrong data-start=\"1540\" data-end=\"1564\"\u003eVoice Assist feature\u003c\/strong\u003e, which provides audio feedback throughout pumping sessions. With up to 24 spoken prompts, the pump announces mode changes and intensity levels, allowing users to adjust settings without needing to look down. Voice Assist can be easily switched on or off, offering guidance when needed and quiet operation when preferred.\u003c\/p\u003e\n\u003ch5 data-start=\"1887\" data-end=\"1935\"\u003eHospital-Grade Power, Personalised Comfort\u003c\/h5\u003e\n\u003cp data-start=\"1936\" data-end=\"2281\"\u003ePowered by Fraupow’s strongest motor, the Viva Pro delivers \u003cstrong data-start=\"1996\" data-end=\"2022\"\u003ehospital-grade suction\u003c\/strong\u003e ranging from 40 mmHg up to 300 mmHg. With \u003cstrong data-start=\"2065\" data-end=\"2088\"\u003e12 intensity levels\u003c\/strong\u003e available across all modes, parents can fine-tune suction to suit their comfort, sensitivity and milk flow. Anti-backflow technology ensures consistent suction and hygienic pumping every time.\u003c\/p\u003e\n\u003ch5 data-start=\"2283\" data-end=\"2319\"\u003eFour Intelligent Pumping Modes\u003c\/h5\u003e\n\u003cp data-start=\"2320\" data-end=\"2405\"\u003eThe Viva Pro responds to changing needs with four carefully designed pumping modes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"2408\" data-end=\"2498\"\u003e\n\u003cstrong data-start=\"2408\" data-end=\"2424\"\u003eMassage Mode\u003c\/strong\u003e gently stimulates the breast to encourage let-down and ease engorgement\u003c\/li\u003e\n\u003cli data-start=\"2501\" data-end=\"2581\"\u003e\n\u003cstrong data-start=\"2501\" data-end=\"2519\"\u003eLactation Mode\u003c\/strong\u003e mimics a baby’s natural nursing rhythm for steady milk flow\u003c\/li\u003e\n\u003cli data-start=\"2584\" data-end=\"2665\"\u003e\n\u003cstrong data-start=\"2584\" data-end=\"2603\"\u003eExpression Mode\u003c\/strong\u003e maximises efficiency to help express more milk in less time\u003c\/li\u003e\n\u003cli data-start=\"2668\" data-end=\"2783\"\u003e\n\u003cstrong data-start=\"2668\" data-end=\"2681\"\u003eAuto Mode\u003c\/strong\u003e begins with massage before automatically switching to expression, allowing truly hands-free pumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2785\" data-end=\"2905\"\u003eThis flexibility supports parents throughout different stages of feeding, from early postpartum to established routines.\u003c\/p\u003e\n\u003ch5 data-start=\"2907\" data-end=\"2957\"\u003eLightweight Design with Long-Lasting Battery\u003c\/h5\u003e\n\u003cp data-start=\"2958\" data-end=\"3308\"\u003eWeighing just \u003cstrong data-start=\"2972\" data-end=\"2980\"\u003e265g\u003c\/strong\u003e, the Viva Pro balances power with comfort. Its \u003cstrong data-start=\"3028\" data-end=\"3068\"\u003e1200mAh rechargeable lithium battery\u003c\/strong\u003e provides up to \u003cstrong data-start=\"3084\" data-end=\"3115\"\u003e150 minutes of pumping time\u003c\/strong\u003e on a single USB-C charge, making it ideal for use at home or on the move. A whisper-quiet motor operating at just \u003cstrong data-start=\"3230\" data-end=\"3248\"\u003e45–50 decibels\u003c\/strong\u003e allows discreet pumping without disturbing a sleeping baby.\u003c\/p\u003e\n\u003ch5 data-start=\"3310\" data-end=\"3356\"\u003eInclusive Fit With the Widest Size Range\u003c\/h5\u003e\n\u003cp data-start=\"3357\" data-end=\"3721\"\u003eRecognising that no two bodies are the same, the Viva Pro offers Fraupow’s \u003cstrong data-start=\"3432\" data-end=\"3457\"\u003ewidest size range yet\u003c\/strong\u003e. Each pump includes a standard 24mm shield along with 19mm and 21mm inserts, with an extended range of additional sizes available separately. Achieving the correct fit helps ensure a secure seal, improved suction efficiency and greater comfort throughout pumping.\u003c\/p\u003e\n\u003ch5 data-start=\"3723\" data-end=\"3762\"\u003eEasy to Clean, Simple to Maintain\u003c\/h5\u003e\n\u003cp data-start=\"3763\" data-end=\"4054\"\u003eThe pump disassembles into just seven easy-to-clean parts. All milk-contact components are dishwasher and steriliser safe, allowing parents to maintain hygiene with minimal effort. Compatible with microwave steriliser bags, the Viva Pro supports fast and effective cleaning between sessions.\u003c\/p\u003e\n\u003ch5 data-start=\"4056\" data-end=\"4093\"\u003eOngoing Support Beyond the Pump\u003c\/h5\u003e\n\u003cp data-start=\"4094\" data-end=\"4525\"\u003eFraupow is proudly run by women, for women, and places equal emphasis on support as it does on product innovation. Every Viva Pro Wearable Breast Pump includes \u003cstrong data-start=\"4254\" data-end=\"4331\"\u003ethree free private 1-to-1 online consultations with UK-qualified midwives\u003c\/strong\u003e, available from pregnancy through to one year postpartum. Customers also receive access to a \u003cstrong data-start=\"4425\" data-end=\"4472\"\u003efree breastfeeding course by Midwife Marley\u003c\/strong\u003e, alongside Fraupow’s wider feeding support services.\u003c\/p\u003e\n\u003cp data-start=\"4527\" data-end=\"4793\"\u003eThis commitment to intelligent design, clinical expertise and real-world support has led leading professionals, including \u003cstrong data-start=\"4649\" data-end=\"4683\"\u003eDr Sharon Silberstein MD IBCLC\u003c\/strong\u003e, to recommend Fraupow products for their positive impact on breastfeeding confidence and postnatal wellbeing.\u003c\/p\u003e\n\u003ch5 data-start=\"4527\" data-end=\"4793\"\u003eHow to Use\u003c\/h5\u003e\n\u003cp data-start=\"161\" data-end=\"962\"\u003eBefore first use, fully charge the Viva Pro Wearable Breast Pump using the USB-C charging cable. Sterilise all parts that come into contact with milk and allow them to dry completely. Assemble the pump according to the instruction manual, ensuring the correct flange or insert size is fitted for a comfortable seal. Position the pump securely inside the bra with the nipple centred in the flange tunnel, then press the power button to begin. Select the desired pumping mode and adjust the intensity level to suit your comfort and milk flow. The pump will monitor milk output during use and automatically stop when the collector is nearly full or after 20 minutes. When finished, carefully remove the pump, pour and store expressed milk, then disassemble and clean the parts ready for the next session.\u003c\/p\u003e\n\u003ch5 data-start=\"161\" data-end=\"962\"\u003eWhat's Included\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"4822\" data-end=\"4883\"\u003e160ml milk collector with soft non-slip silicone breast cup\u003c\/li\u003e\n\u003cli data-start=\"4886\" data-end=\"4949\"\u003eWhisper-quiet motor with 1200mAh rechargeable lithium battery\u003c\/li\u003e\n\u003cli data-start=\"4952\" data-end=\"4992\"\u003e24mm shield plus 19mm and 21mm inserts\u003c\/li\u003e\n\u003cli data-start=\"4995\" data-end=\"5015\"\u003eSilicone diaphragm\u003c\/li\u003e\n\u003cli data-start=\"5018\" data-end=\"5026\"\u003eLinker\u003c\/li\u003e\n\u003cli data-start=\"5029\" data-end=\"5066\"\u003eReplacement silicone duckbill valve\u003c\/li\u003e\n\u003cli data-start=\"5069\" data-end=\"5096\"\u003eReplacement silicone plug\u003c\/li\u003e\n\u003cli data-start=\"5099\" data-end=\"5119\"\u003eBra strap extender\u003c\/li\u003e\n\u003cli data-start=\"5122\" data-end=\"5142\"\u003eUSB charging cable\u003c\/li\u003e\n\u003cli data-start=\"5145\" data-end=\"5165\"\u003eInstruction manual\u003c\/li\u003e\n\u003cli data-start=\"5168\" data-end=\"5257\"\u003eAccess to three free private midwife consultations and Fraupow feeding support services\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fraupow","offers":[{"title":"Default Title","offer_id":52531005882709,"sku":"BSR16424PBP","price":78.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/1._Viva_Pro_MAIN.jpg?v=1776785947"},{"product_id":"inglesina-elysia-nursing-pillow-quiet-beige","title":"Inglesina Elysia Nursing Pillow - Quiet Beige","description":"\u003cp data-start=\"70\" data-end=\"687\"\u003eThe \u003cstrong data-start=\"74\" data-end=\"101\"\u003eInglesina Elysia Pillow, Quiet Beige\u003c\/strong\u003e has been thoughtfully developed to support one of the most meaningful moments in early parenthood.\u003c\/p\u003e\n\u003ch5 data-start=\"70\" data-end=\"687\"\u003eKey Features: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"45\" data-end=\"107\"\u003eErgonomic heart-shaped design to promote natural positioning\u003c\/li\u003e\n\u003cli data-start=\"110\" data-end=\"164\"\u003eHelps reduce tension in the back, shoulders and arms\u003c\/li\u003e\n\u003cli data-start=\"167\" data-end=\"211\"\u003eElevates baby to an optimal feeding height\u003c\/li\u003e\n\u003cli data-start=\"214\" data-end=\"261\"\u003eSuitable for the main breastfeeding positions\u003c\/li\u003e\n\u003cli data-start=\"264\" data-end=\"333\"\u003eDual support surfaces with different densities for balanced comfort\u003c\/li\u003e\n\u003cli data-start=\"336\" data-end=\"391\"\u003eOrganic, breathable materials gentle on delicate skin\u003c\/li\u003e\n\u003cli data-start=\"394\" data-end=\"468\"\u003eDesigned in collaboration with midwives, paediatricians and bioengineers\u003c\/li\u003e\n\u003cli data-start=\"471\" data-end=\"552\"\u003eAwarded Ergonomics Certification by IGR – Institut für Gesundheit und Ergonomie\u003c\/li\u003e\n\u003cli data-start=\"555\" data-end=\"620\"\u003eDeveloped to support both maternal wellbeing and baby’s comfort\u003c\/li\u003e\n\u003cli data-start=\"623\" data-end=\"681\"\u003eEncourages a more relaxed and supported feeding experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"70\" data-end=\"687\"\u003eBreastfeeding is not simply about nourishment; it is about connection, closeness and comfort. Yet for many mothers, posture-related strain and physical discomfort can overshadow this precious experience. Research conducted across Italy and Spain highlighted that a significant number of mothers experience tension in the back, shoulders and arms during feeding, with some even considering stopping due to discomfort. Elysia was created to respond directly to these very real challenges.\u003c\/p\u003e\n\u003cp data-start=\"689\" data-end=\"1215\"\u003eDesigned with a strong focus on ergonomics, this innovative nursing pillow helps promote a more natural and supported feeding position. Its distinctive heart-shaped form gently wraps around the body, encouraging proper alignment and reducing pressure on the upper back and shoulders. By elevating baby to the ideal height, it minimises strain on the arms while helping to maintain a relaxed posture during longer feeds. Suitable for the most common breastfeeding positions, it offers reassuring support from the earliest days.\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1580\"\u003eFor baby, the design provides both comfort and stability. The pillow features two generously sized support surfaces with different densities, allowing for balanced positioning while adapting to individual feeding preferences. Organic materials ensure a soft, breathable contact surface against delicate skin, creating a calm and cosy environment for feeding time.\u003c\/p\u003e\n\u003cp data-start=\"1582\" data-end=\"2019\"\u003eDeveloped in collaboration with a multidisciplinary team including midwives, paediatricians, physiatrists and bioengineers, Elysia reflects a considered and evidence-based approach to maternal wellbeing. Its advanced ergonomic qualities have been recognised with certification from IGR – Institut für Gesundheit und Ergonomie, an internationally respected German institute specialising in the scientific evaluation of product ergonomics.\u003c\/p\u003e\n\u003cp data-start=\"2021\" data-end=\"2246\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBlending thoughtful design, certified comfort and practical daily support, the \u003cstrong data-start=\"2100\" data-end=\"2127\"\u003eInglesina Elysia Pillow\u003c\/strong\u003e is crafted to help make every feeding moment more relaxed, more supported and more enjoyable for both mother and baby.\u003c\/p\u003e","brand":"Inglesina","offers":[{"title":"Default Title","offer_id":52627962298709,"sku":"BSR16377QUB","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/ELYSIA_QUIET_BEIGE.jpg?v=1771950632"},{"product_id":"inglesina-elysia-nursing-pillow-harmony-grey","title":"Inglesina Elysia Nursing Pillow - Harmony Grey","description":"\u003cp data-start=\"70\" data-end=\"687\"\u003eThe \u003cstrong data-start=\"74\" data-end=\"101\"\u003eInglesina Elysia Pillow, Harmony Grey\u003c\/strong\u003e has been thoughtfully developed to support one of the most meaningful moments in early parenthood.\u003c\/p\u003e\n\u003ch5 data-start=\"70\" data-end=\"687\"\u003eKey Features: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"45\" data-end=\"107\"\u003eErgonomic heart-shaped design to promote natural positioning\u003c\/li\u003e\n\u003cli data-start=\"110\" data-end=\"164\"\u003eHelps reduce tension in the back, shoulders and arms\u003c\/li\u003e\n\u003cli data-start=\"167\" data-end=\"211\"\u003eElevates baby to an optimal feeding height\u003c\/li\u003e\n\u003cli data-start=\"214\" data-end=\"261\"\u003eSuitable for the main breastfeeding positions\u003c\/li\u003e\n\u003cli data-start=\"264\" data-end=\"333\"\u003eDual support surfaces with different densities for balanced comfort\u003c\/li\u003e\n\u003cli data-start=\"336\" data-end=\"391\"\u003eOrganic, breathable materials gentle on delicate skin\u003c\/li\u003e\n\u003cli data-start=\"394\" data-end=\"468\"\u003eDesigned in collaboration with midwives, paediatricians and bioengineers\u003c\/li\u003e\n\u003cli data-start=\"471\" data-end=\"552\"\u003eAwarded Ergonomics Certification by IGR – Institut für Gesundheit und Ergonomie\u003c\/li\u003e\n\u003cli data-start=\"555\" data-end=\"620\"\u003eDeveloped to support both maternal wellbeing and baby’s comfort\u003c\/li\u003e\n\u003cli data-start=\"623\" data-end=\"681\"\u003eEncourages a more relaxed and supported feeding experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"70\" data-end=\"687\"\u003eBreastfeeding is not simply about nourishment; it is about connection, closeness and comfort. Yet for many mothers, posture-related strain and physical discomfort can overshadow this precious experience. Research conducted across Italy and Spain highlighted that a significant number of mothers experience tension in the back, shoulders and arms during feeding, with some even considering stopping due to discomfort. Elysia was created to respond directly to these very real challenges.\u003c\/p\u003e\n\u003cp data-start=\"689\" data-end=\"1215\"\u003eDesigned with a strong focus on ergonomics, this innovative nursing pillow helps promote a more natural and supported feeding position. Its distinctive heart-shaped form gently wraps around the body, encouraging proper alignment and reducing pressure on the upper back and shoulders. By elevating baby to the ideal height, it minimises strain on the arms while helping to maintain a relaxed posture during longer feeds. Suitable for the most common breastfeeding positions, it offers reassuring support from the earliest days.\u003c\/p\u003e\n\u003cp data-start=\"1217\" data-end=\"1580\"\u003eFor baby, the design provides both comfort and stability. The pillow features two generously sized support surfaces with different densities, allowing for balanced positioning while adapting to individual feeding preferences. Organic materials ensure a soft, breathable contact surface against delicate skin, creating a calm and cosy environment for feeding time.\u003c\/p\u003e\n\u003cp data-start=\"1582\" data-end=\"2019\"\u003eDeveloped in collaboration with a multidisciplinary team including midwives, paediatricians, physiatrists and bioengineers, Elysia reflects a considered and evidence-based approach to maternal wellbeing. Its advanced ergonomic qualities have been recognised with certification from IGR – Institut für Gesundheit und Ergonomie, an internationally respected German institute specialising in the scientific evaluation of product ergonomics.\u003c\/p\u003e\n\u003cp data-start=\"2021\" data-end=\"2246\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBlending thoughtful design, certified comfort and practical daily support, the \u003cstrong data-start=\"2100\" data-end=\"2127\"\u003eInglesina Elysia Pillow\u003c\/strong\u003e is crafted to help make every feeding moment more relaxed, more supported and more enjoyable for both mother and baby.\u003c\/p\u003e","brand":"Inglesina","offers":[{"title":"Default Title","offer_id":52628098941269,"sku":"BSR16377HAG","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/ELYSIA_HARMONY_GREY.jpg?v=1771950604"},{"product_id":"inglesina-elysia-nursing-pillow-balance-green","title":"Inglesina Elysia Nursing Pillow - Balance Green","description":"\u003cp data-end=\"687\" data-start=\"70\"\u003eThe \u003cstrong data-end=\"101\" data-start=\"74\"\u003eInglesina Elysia Pillow, Balance Green\u003c\/strong\u003e has been thoughtfully developed to support one of the most meaningful moments in early parenthood.\u003c\/p\u003e\n\u003ch5 data-end=\"687\" data-start=\"70\"\u003eKey Features: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-end=\"107\" data-start=\"45\"\u003eErgonomic heart-shaped design to promote natural positioning\u003c\/li\u003e\n\u003cli data-end=\"164\" data-start=\"110\"\u003eHelps reduce tension in the back, shoulders and arms\u003c\/li\u003e\n\u003cli data-end=\"211\" data-start=\"167\"\u003eElevates baby to an optimal feeding height\u003c\/li\u003e\n\u003cli data-end=\"261\" data-start=\"214\"\u003eSuitable for the main breastfeeding positions\u003c\/li\u003e\n\u003cli data-end=\"333\" data-start=\"264\"\u003eDual support surfaces with different densities for balanced comfort\u003c\/li\u003e\n\u003cli data-end=\"391\" data-start=\"336\"\u003eOrganic, breathable materials gentle on delicate skin\u003c\/li\u003e\n\u003cli data-end=\"468\" data-start=\"394\"\u003eDesigned in collaboration with midwives, paediatricians and bioengineers\u003c\/li\u003e\n\u003cli data-end=\"552\" data-start=\"471\"\u003eAwarded Ergonomics Certification by IGR – Institut für Gesundheit und Ergonomie\u003c\/li\u003e\n\u003cli data-end=\"620\" data-start=\"555\"\u003eDeveloped to support both maternal wellbeing and baby’s comfort\u003c\/li\u003e\n\u003cli data-end=\"681\" data-start=\"623\"\u003eEncourages a more relaxed and supported feeding experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"687\" data-start=\"70\"\u003eBreastfeeding is not simply about nourishment; it is about connection, closeness and comfort. Yet for many mothers, posture-related strain and physical discomfort can overshadow this precious experience. Research conducted across Italy and Spain highlighted that a significant number of mothers experience tension in the back, shoulders and arms during feeding, with some even considering stopping due to discomfort. Elysia was created to respond directly to these very real challenges.\u003c\/p\u003e\n\u003cp data-end=\"1215\" data-start=\"689\"\u003eDesigned with a strong focus on ergonomics, this innovative nursing pillow helps promote a more natural and supported feeding position. Its distinctive heart-shaped form gently wraps around the body, encouraging proper alignment and reducing pressure on the upper back and shoulders. By elevating baby to the ideal height, it minimises strain on the arms while helping to maintain a relaxed posture during longer feeds. Suitable for the most common breastfeeding positions, it offers reassuring support from the earliest days.\u003c\/p\u003e\n\u003cp data-end=\"1580\" data-start=\"1217\"\u003eFor baby, the design provides both comfort and stability. The pillow features two generously sized support surfaces with different densities, allowing for balanced positioning while adapting to individual feeding preferences. Organic materials ensure a soft, breathable contact surface against delicate skin, creating a calm and cosy environment for feeding time.\u003c\/p\u003e\n\u003cp data-end=\"2019\" data-start=\"1582\"\u003eDeveloped in collaboration with a multidisciplinary team including midwives, paediatricians, physiatrists and bioengineers, Elysia reflects a considered and evidence-based approach to maternal wellbeing. Its advanced ergonomic qualities have been recognised with certification from IGR – Institut für Gesundheit und Ergonomie, an internationally respected German institute specialising in the scientific evaluation of product ergonomics.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"2246\" data-start=\"2021\"\u003eBlending thoughtful design, certified comfort and practical daily support, the \u003cstrong data-end=\"2127\" data-start=\"2100\"\u003eInglesina Elysia Pillow\u003c\/strong\u003e is crafted to help make every feeding moment more relaxed, more supported and more enjoyable for both mother and baby.\u003c\/p\u003e","brand":"Inglesina","offers":[{"title":"Default Title","offer_id":52628109295957,"sku":"BSR16377BAG","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/ELYSIA_BALANCE_GREEN.jpg?v=1771950604"},{"product_id":"tutti-bambini-bliss-pregnancy-pillow-good-life","title":"Tutti Bambini Bliss Pregnancy Pillow - Good Life","description":"\u003cp data-start=\"42\" data-end=\"392\"\u003eThe \u003cstrong data-start=\"46\" data-end=\"86\"\u003eTutti Bambini Bliss Pregnancy Pillow, Good Life\u003c\/strong\u003e is thoughtfully designed to provide gentle, adaptable support throughout pregnancy and beyond.\u003c\/p\u003e\n\u003ch5 data-start=\"42\" data-end=\"392\"\u003eKey Features: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"ftc0a\" data-start=\"1643\" data-end=\"1715\"\u003eLong flexible design that adapts to changing pregnancy support needs\u003c\/li\u003e\n\u003cli data-section-id=\"lb2j4d\" data-start=\"1716\" data-end=\"1778\"\u003eProvides comfortable support for bump, back, hips and legs\u003c\/li\u003e\n\u003cli data-section-id=\"10rcqbm\" data-start=\"1779\" data-end=\"1850\"\u003eCan be curled for hugging support or extended for full-body comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1fzutd2\" data-start=\"1851\" data-end=\"1914\"\u003eLightweight EPS bead filling contours naturally to the body\u003c\/li\u003e\n\u003cli data-section-id=\"7axg5\" data-start=\"1915\" data-end=\"1965\"\u003eSoft and breathable bamboo jersey outer fabric\u003c\/li\u003e\n\u003cli data-section-id=\"k5qtk6\" data-start=\"1966\" data-end=\"2033\"\u003eHelps encourage more comfortable resting and sleeping positions\u003c\/li\u003e\n\u003cli data-section-id=\"1yio5mk\" data-start=\"2034\" data-end=\"2071\"\u003eRemovable cover for easy cleaning\u003c\/li\u003e\n\u003cli data-section-id=\"vlatzx\" data-start=\"2072\" data-end=\"2124\"\u003eDesigned for use throughout pregnancy and beyond\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"42\" data-end=\"392\"\u003eAs the body changes during each trimester, this flexible pillow helps create a comfortable resting position by supporting key areas such as the bump, back, and hips, making it easier to relax, sleep, or unwind.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"810\"\u003eIts long, versatile shape allows the pillow to adapt to different positions and preferences. It can be curled around the body for a comforting, supportive hug or extended along the body to provide full-length cushioning. Whether used during sleep, while lounging, or when resting during the day, the Bliss Pregnancy Pillow helps create a supportive environment that encourages better relaxation and improved comfort.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1102\"\u003eInside, the pillow is filled with lightweight EPS poly beads that gently contour to the body, offering responsive support without feeling heavy or restrictive. This flexible filling helps the pillow maintain its shape while still adapting naturally as positions change throughout the night.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1387\"\u003eThe outer fabric is made from soft bamboo jersey, combining bamboo viscose with cotton to create a breathable, naturally soft surface that feels gentle against the skin. The pillow is also easy to care for, with a removable cover that can be machine washed for everyday practicality.\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1618\"\u003eDesigned to bring comfort and support through pregnancy and beyond, the \u003cstrong data-start=\"1461\" data-end=\"1501\"\u003eTutti Bambini Bliss Pregnancy Pillow\u003c\/strong\u003e is a versatile addition to any home, helping parents-to-be relax and rest more comfortably throughout their journey.\u003c\/p\u003e\n\u003ch5 data-section-id=\"1dqbs77\" data-start=\"2131\" data-end=\"2157\"\u003eProduct Specifications\u003c\/h5\u003e\n\u003cul data-start=\"2159\" data-end=\"2311\"\u003e\n\u003cli data-section-id=\"qhiy1d\" data-start=\"2159\" data-end=\"2230\"\u003e\n\u003cstrong data-start=\"2161\" data-end=\"2180\"\u003eOuter Material:\u003c\/strong\u003e Bamboo Jersey – 70% Bamboo Viscose \/ 30% Cotton\u003c\/li\u003e\n\u003cli data-section-id=\"14s8t9p\" data-start=\"2231\" data-end=\"2279\"\u003e\n\u003cstrong data-start=\"2233\" data-end=\"2249\"\u003eInner Cover:\u003c\/strong\u003e 95% Polyester \/ 5% Elastane\u003c\/li\u003e\n\u003cli data-section-id=\"1btl8sg\" data-start=\"2280\" data-end=\"2311\"\u003e\n\u003cstrong data-start=\"2282\" data-end=\"2294\"\u003eFilling:\u003c\/strong\u003e EPS Poly Beads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-section-id=\"dfymt4\" data-start=\"2318\" data-end=\"2339\"\u003eCare Instructions\u003c\/h5\u003e\n\u003cul data-start=\"2341\" data-end=\"2477\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"kfzjer\" data-start=\"2341\" data-end=\"2387\"\u003eMachine wash at \u003cstrong data-start=\"2359\" data-end=\"2367\"\u003e40°C\u003c\/strong\u003e on a gentle cycle\u003c\/li\u003e\n\u003cli data-section-id=\"5e08t3\" data-start=\"2388\" data-end=\"2405\"\u003eDo not bleach\u003c\/li\u003e\n\u003cli data-section-id=\"i222zx\" data-start=\"2406\" data-end=\"2432\"\u003eTumble dry on low heat\u003c\/li\u003e\n\u003cli data-section-id=\"nnxb4t\" data-start=\"2433\" data-end=\"2458\"\u003eWarm iron if required\u003c\/li\u003e\n\u003cli data-section-id=\"u31nks\" data-start=\"2459\" data-end=\"2477\" data-is-last-node=\"\"\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tutti Bambini","offers":[{"title":"Default Title","offer_id":53530241990997,"sku":"BSR16411GL","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/GoodLifeCutoutsGL_Maternity_Sausage.jpg?v=1774275141"},{"product_id":"tutti-bambini-bliss-pregnancy-pillow-love-cats","title":"Tutti Bambini Bliss Pregnancy Pillow - Love Cats","description":"\u003cp data-start=\"42\" data-end=\"392\"\u003eThe \u003cstrong data-start=\"46\" data-end=\"86\"\u003eTutti Bambini Bliss Pregnancy Pillow, Love Cats\u003c\/strong\u003e is thoughtfully designed to provide gentle, adaptable support throughout pregnancy and beyond.\u003c\/p\u003e\n\u003ch5 data-start=\"42\" data-end=\"392\"\u003eKey Features: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"ftc0a\" data-start=\"1643\" data-end=\"1715\"\u003eLong flexible design that adapts to changing pregnancy support needs\u003c\/li\u003e\n\u003cli data-section-id=\"lb2j4d\" data-start=\"1716\" data-end=\"1778\"\u003eProvides comfortable support for bump, back, hips and legs\u003c\/li\u003e\n\u003cli data-section-id=\"10rcqbm\" data-start=\"1779\" data-end=\"1850\"\u003eCan be curled for hugging support or extended for full-body comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1fzutd2\" data-start=\"1851\" data-end=\"1914\"\u003eLightweight EPS bead filling contours naturally to the body\u003c\/li\u003e\n\u003cli data-section-id=\"7axg5\" data-start=\"1915\" data-end=\"1965\"\u003eSoft and breathable bamboo jersey outer fabric\u003c\/li\u003e\n\u003cli data-section-id=\"k5qtk6\" data-start=\"1966\" data-end=\"2033\"\u003eHelps encourage more comfortable resting and sleeping positions\u003c\/li\u003e\n\u003cli data-section-id=\"1yio5mk\" data-start=\"2034\" data-end=\"2071\"\u003eRemovable cover for easy cleaning\u003c\/li\u003e\n\u003cli data-section-id=\"vlatzx\" data-start=\"2072\" data-end=\"2124\"\u003eDesigned for use throughout pregnancy and beyond\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"42\" data-end=\"392\"\u003eAs the body changes during each trimester, this flexible pillow helps create a comfortable resting position by supporting key areas such as the bump, back, and hips, making it easier to relax, sleep, or unwind.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"810\"\u003eIts long, versatile shape allows the pillow to adapt to different positions and preferences. It can be curled around the body for a comforting, supportive hug or extended along the body to provide full-length cushioning. Whether used during sleep, while lounging, or when resting during the day, the Bliss Pregnancy Pillow helps create a supportive environment that encourages better relaxation and improved comfort.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1102\"\u003eInside, the pillow is filled with lightweight EPS poly beads that gently contour to the body, offering responsive support without feeling heavy or restrictive. This flexible filling helps the pillow maintain its shape while still adapting naturally as positions change throughout the night.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1387\"\u003eThe outer fabric is made from soft bamboo jersey, combining bamboo viscose with cotton to create a breathable, naturally soft surface that feels gentle against the skin. The pillow is also easy to care for, with a removable cover that can be machine washed for everyday practicality.\u003c\/p\u003e\n\u003cp data-start=\"1389\" data-end=\"1618\"\u003eDesigned to bring comfort and support through pregnancy and beyond, the \u003cstrong data-start=\"1461\" data-end=\"1501\"\u003eTutti Bambini Bliss Pregnancy Pillow\u003c\/strong\u003e is a versatile addition to any home, helping parents-to-be relax and rest more comfortably throughout their journey.\u003c\/p\u003e\n\u003ch5 data-section-id=\"1dqbs77\" data-start=\"2131\" data-end=\"2157\"\u003eProduct Specifications\u003c\/h5\u003e\n\u003cul data-start=\"2159\" data-end=\"2311\"\u003e\n\u003cli data-section-id=\"qhiy1d\" data-start=\"2159\" data-end=\"2230\"\u003e\n\u003cstrong data-start=\"2161\" data-end=\"2180\"\u003eOuter Material:\u003c\/strong\u003e Bamboo Jersey – 70% Bamboo Viscose \/ 30% Cotton\u003c\/li\u003e\n\u003cli data-section-id=\"14s8t9p\" data-start=\"2231\" data-end=\"2279\"\u003e\n\u003cstrong data-start=\"2233\" data-end=\"2249\"\u003eInner Cover:\u003c\/strong\u003e 95% Polyester \/ 5% Elastane\u003c\/li\u003e\n\u003cli data-section-id=\"1btl8sg\" data-start=\"2280\" data-end=\"2311\"\u003e\n\u003cstrong data-start=\"2282\" data-end=\"2294\"\u003eFilling:\u003c\/strong\u003e EPS Poly Beads\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5 data-section-id=\"dfymt4\" data-start=\"2318\" data-end=\"2339\"\u003eCare Instructions\u003c\/h5\u003e\n\u003cul data-start=\"2341\" data-end=\"2477\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\n\u003cli data-section-id=\"kfzjer\" data-start=\"2341\" data-end=\"2387\"\u003eMachine wash at \u003cstrong data-start=\"2359\" data-end=\"2367\"\u003e40°C\u003c\/strong\u003e on a gentle cycle\u003c\/li\u003e\n\u003cli data-section-id=\"5e08t3\" data-start=\"2388\" data-end=\"2405\"\u003eDo not bleach\u003c\/li\u003e\n\u003cli data-section-id=\"i222zx\" data-start=\"2406\" data-end=\"2432\"\u003eTumble dry on low heat\u003c\/li\u003e\n\u003cli data-section-id=\"nnxb4t\" data-start=\"2433\" data-end=\"2458\"\u003eWarm iron if required\u003c\/li\u003e\n\u003cli data-section-id=\"u31nks\" data-start=\"2459\" data-end=\"2477\" data-is-last-node=\"\"\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tutti Bambini","offers":[{"title":"Default Title","offer_id":53530249068885,"sku":"BSR16411LC","price":89.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/pregnancy-pillow-love-cats.jpg?v=1774275543"},{"product_id":"tutti-bambini-bliss-pregnancy-pillow-tiny-tales","title":"Tutti Bambini Bliss Pregnancy Pillow - Tiny Tales","description":"\u003cp data-start=\"42\" data-end=\"392\"\u003eThe \u003cstrong data-start=\"46\" data-end=\"86\"\u003eTutti Bambini Bliss Pregnancy Pillow, Tiny Tales\u003c\/strong\u003e is thoughtfully designed to provide gentle, adaptable support throughout pregnancy and beyond.\u003c\/p\u003e\n\u003ch5 data-start=\"42\" data-end=\"392\"\u003eKey Features: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-section-id=\"ftc0a\" data-start=\"1643\" data-end=\"1715\"\u003eLong flexible design that adapts to changing pregnancy support needs\u003c\/li\u003e\n\u003cli data-section-id=\"lb2j4d\" data-start=\"1716\" data-end=\"1778\"\u003eProvides comfortable support for bump, back, hips and legs\u003c\/li\u003e\n\u003cli data-section-id=\"10rcqbm\" data-start=\"1779\" data-end=\"1850\"\u003eCan be curled for hugging support or extended for full-body comfort\u003c\/li\u003e\n\u003cli data-section-id=\"1fzutd2\" data-start=\"1851\" data-end=\"1914\"\u003eLightweight EPS bead filling contours naturally to the body\u003c\/li\u003e\n\u003cli data-section-id=\"7axg5\" data-start=\"1915\" data-end=\"1965\"\u003eSoft and breathable bamboo jersey outer fabric\u003c\/li\u003e\n\u003cli data-section-id=\"k5qtk6\" data-start=\"1966\" data-end=\"2033\"\u003eHelps encourage more comfortable resting and sleeping positions\u003c\/li\u003e\n\u003cli data-section-id=\"1yio5mk\" data-start=\"2034\" data-end=\"2071\"\u003eRemovable cover for easy cleaning\u003c\/li\u003e\n\u003cli data-section-id=\"vlatzx\" data-start=\"2072\" data-end=\"2124\"\u003eDesigned for use throughout pregnancy and beyond\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"42\" data-end=\"392\"\u003eAs the body changes during each trimester, this flexible pillow helps create a comfortable resting position by supporting key areas such as the bump, back, and hips, making it easier to relax, sleep, or unwind.\u003c\/p\u003e\n\u003cp data-start=\"394\" data-end=\"810\"\u003eIts long, versatile shape allows the pillow to adapt to different positions and preferences. It can be curled around the body for a comforting, supportive hug or extended along the body to provide full-length cushioning. Whether used during sleep, while lounging, or when resting during the day, the Bliss Pregnancy Pillow helps create a supportive environment that encourages better relaxation and improved comfort.\u003c\/p\u003e\n\u003cp data-start=\"812\" data-end=\"1102\"\u003eInside, the pillow is filled with lightweight EPS poly beads that gently contour to the body, offering responsive support without feeling heavy or restrictive. This flexible filling helps the pillow maintain its shape while still adapting naturally as positions change throughout the night.\u003c\/p\u003e\n\u003cp data-start=\"1104\" data-end=\"1387\"\u003eThe outer fabric is made from soft bamboo jersey, combining bamboo viscose with cotton to create a breathable, naturally soft surface that feels gentle against the skin. 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Its strong, firm structure helps support mum and baby during breastfeeding or bottle-feeding, while its versatile design adapts as your little one grows. Crafted in the UK with a breathable 100% cotton cover and a soft, cosy inner filling, it is as practical as it is comforting for everyday use.\u003c\/p\u003e\n\u003ch5\u003eFeatures\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 in 1 multi-functional design\u003c\/strong\u003e: works as a feeding pillow, back support, baby nest, tummy-time aid and sitting support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable and firm support\u003c\/strong\u003e: provides strong, steady support for both baby and mum during feeding and play.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfort-focused materials\u003c\/strong\u003e: soft inner filling made from \u003cstrong\u003e100% polyester\u003c\/strong\u003e for a cosy feel, with a \u003cstrong\u003e100% cotton\u003c\/strong\u003e outer casing for breathability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrows with your baby\u003c\/strong\u003e: suitable as a sitting aid and for tummy time as your child develops milestones such as learning to sit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports mum too\u003c\/strong\u003e: offers comfortable back support for pregnancy and relaxing at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy maintenance\u003c\/strong\u003e: removable cover that is machine washable for convenient cleaning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in the UK\u003c\/strong\u003e: proudly manufactured in the UK for quality and peace of mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eHow It Helps\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eProvides excellent support during \u003cstrong\u003ebreastfeeding and bottle-feeding\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eOffers comforting support as a \u003cstrong\u003eprenatal sleeping aid\u003c\/strong\u003e and \u003cstrong\u003eback support\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eAssists with \u003cstrong\u003etummy time\u003c\/strong\u003e and supports \u003cstrong\u003esitting up\u003c\/strong\u003e as your baby develops.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003ecuddles\u003c\/strong\u003e, feeding, and supportive playtime.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct dimensions\u003c\/strong\u003e: W48 x H53 x D12 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 780 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOuter cover\u003c\/strong\u003e: 100% cotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInner filling\u003c\/strong\u003e: 100% polyester\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare\u003c\/strong\u003e: cover is removable and \u003cstrong\u003emachine washable\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin\u003c\/strong\u003e: made in the UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003eWhy You’ll Love It\u003c\/h5\u003e\n\u003cp\u003eWhether you are looking for comfortable feeding support, a supportive nest for relaxed cuddles, or help with tummy time and early sitting, this nursing pillow is designed to be useful at many stages. 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With a strong, firm structure and cosy materials, it helps you settle into a relaxed position while also supporting little milestones as your baby grows.\u003c\/p\u003e\n\n\u003ch5\u003eFeatures\u003c\/h5\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4 in 1 multi-functional design:\u003c\/strong\u003e feeding pillow, back support, baby nest, tummy-time aid and sitting support.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable and firm structure:\u003c\/strong\u003e provides strong support for baby and mum during feeding and play.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eComfort-first materials:\u003c\/strong\u003e soft inner filling made with 100% polyester for a cosy feel, plus a breathable \u003cstrong\u003e100% cotton\u003c\/strong\u003e outer casing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGrows with your baby:\u003c\/strong\u003e supports tummy time and can be used as a sitting aid as your baby develops skills like learning to sit.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eExtra comfort for mum:\u003c\/strong\u003e doubles as back support, providing help during pregnancy and when relaxing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEasy to care for:\u003c\/strong\u003e removable cover that is machine washable for simple maintenance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in the UK:\u003c\/strong\u003e crafted in the UK for quality and safety you can feel confident about.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eComfort \u0026amp; Use\u003c\/h5\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFeeding support:\u003c\/strong\u003e helps make breastfeeding and bottle-feeding more comfortable by supporting your position and your baby.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBack support:\u003c\/strong\u003e offers support when you need it most, including during pregnancy and relaxed rest time.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMilestone support:\u003c\/strong\u003e assists with tummy time and provides support for sitting as your baby reaches developmental stages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct dimensions:\u003c\/strong\u003e W48 x H53 x D12 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 780 g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOuter cover material:\u003c\/strong\u003e 100% cotton\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInner filling material:\u003c\/strong\u003e 100% polyester\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e removable cover, machine washable\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e made in the UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eWhat’s Included\u003c\/h5\u003e\n\u003cp\u003e1 x Cuddles Collection 4 in 1 Nursing Pillow in Tiger Kingdom design.\u003c\/p\u003e","brand":"Cuddles Collection","offers":[{"title":"Default Title","offer_id":54045347184981,"sku":"BSR13952TKG","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/cuddles-collection-4-in-1-nursing-pillow-tiger-kingdom-1.jpg?v=1780309532"},{"product_id":"cuddles-collection-4-in-1-nursing-pillow-zebra-world","title":"Cuddles Collection 4 In 1 Nursing Pillow - Zebra World","description":"\u003cp\u003eThe Cuddles Collection 4 in 1 Nursing Pillow in Zebra World is a comfort-first, multi-functional support designed for parents and babies from day one. Its strong and firm structure helps make feeding time more relaxed, while the soft, cosy feel supports cuddles and everyday play. As your little one grows, it adapts to your changing needs, from tummy time and sitting support to added comfort for mum.\u003c\/p\u003e\n\n\u003ch5\u003eFeatures\u003c\/h5\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4 in 1 multi-functional design\u003c\/strong\u003e: works as a feeding pillow, back support, baby nest, tummy-time aid and sitting support.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable and firm support\u003c\/strong\u003e: provides strong, steady comfort for both baby and mum during feeding and play.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBreathable, comfortable outer\u003c\/strong\u003e: finished with a \u003cstrong\u003e100% cotton cover\u003c\/strong\u003e for a cosy, breathable feel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft inner filling\u003c\/strong\u003e: uses \u003cstrong\u003e100% polyester\u003c\/strong\u003e inner filling for a comfortable, supportive structure.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRemovable cover for easy cleaning\u003c\/strong\u003e: the cover is removable and machine washable, helping you keep it fresh with everyday use.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUK made\u003c\/strong\u003e: proudly crafted in the UK for quality and confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eComfort and Versatility for Every Stage\u003c\/h5\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFeeding support\u003c\/strong\u003e: helps support mums in a comfortable position for breastfeeding and bottle-feeding.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eExtra comfort during pregnancy and relaxing\u003c\/strong\u003e: provides back support to suit your routines.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBaby play support\u003c\/strong\u003e: supports tummy time as your baby develops strength and confidence.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSitting and milestone assistance\u003c\/strong\u003e: doubles as sitting support when your little one begins learning to sit.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCuddles and nurturing moments\u003c\/strong\u003e: ideal for cosy bonding and relaxed positioning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eSpecifications\u003c\/h5\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct dimensions\u003c\/strong\u003e: W48 x H53 x D12 cm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight\u003c\/strong\u003e: 780 g\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOuter casing\u003c\/strong\u003e: 100% cotton (machine washable)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eInner filling\u003c\/strong\u003e: 100% polyester\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMade in\u003c\/strong\u003e: UK\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch5\u003eWhy You’ll Love It\u003c\/h5\u003e\n\u003cp\u003eFrom feeding and cuddling to tummy time and sitting support, the Cuddles Collection nursing pillow is built to be your go-to comfort companion. With a supportive firm structure and practical removable, machine-washable cover, it is designed to fit seamlessly into everyday life while helping you feel more at ease.\u003c\/p\u003e","brand":"Cuddles Collection","offers":[{"title":"Default Title","offer_id":54045405315413,"sku":"BSR13952ZWD","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/files\/cuddles-collection-4-in-1-nursing-pillow-zebra-world-1.jpg?v=1780310466"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/3051\/9381\/collections\/Feeding-Breast-Feeding-Banner-1000x350.jpg?v=1726498840","url":"https:\/\/www.pushchairexpert.com\/collections\/breastfeeding.oembed?page=2","provider":"Pushchair Expert","version":"1.0","type":"link"}